Farzona Saidova is a name synonymous with innovation and artistry in the world of facial
aesthetics. Known for her groundbreaking Volume Russian Lips technique, Farzona has earned
a reputation for enhancing her client’s natural beauty with a subtle, expert touch. As a fully
qualified Beauty Therapist, Aesthetic Teacher and Practitioner, she combines her advanced
training with years of experience to deliver results that are anything but ordinary.
In this exclusive interview, Farzona shares her journey, her approach to aesthetic treatments,
and her insights on creating beauty that feels both natural and empowering. Get ready to be
inspired by her dedication, creativity, and vision for the future of beauty.
● Can you tell us a little about your early life and what inspired you to pursue a career in beauty and aesthetics?
My passion for beauty started during my teenage years. Although I am originally from
Uzbekistan, I moved to Bulgaria at a young age. During those formative years in Bulgaria, I
began working as a makeup artist for well-known TV shows, collaborating with professionals
and celebrities in the industry. That experience gave me my first real exposure to the world of
beauty.
In my view, to succeed as a beautician in the beauty and aesthetics field, one needs a blend of
artistic creativity and precision. As I became more skilled and confident with makeup, I realised I
wanted to take things further, and that’s when I decided to shift into the aesthetics field, where I
could use my hands for more detailed, artistic work this time using a needle.
● What are the biggest challenges you’ve faced in the industry, and how have you overcome them?
I wouldn’t say competition has been my biggest challenge, competition will always be there, and
there will always be someone better. For me, the real challenge has been keeping myself on
track: staying consistent, thinking creatively, keeping up with trends, and not giving up when
things get tough. Success doesn’t happen overnight; it’s built on determination and persistence,
and we all start somewhere.
I genuinely believe success is 1% inspiration and 99% hard work. With commitment and effort,
you get closer to your goals every day, learning and growing along the way.
I’m grateful for the incredible support I’ve had, especially from my partner, who has been there
every step of the way, and our talented design team. Together, we’ve overcome industry
challenges, and I’m proud to say that our brand, Babes Aesthetics, has become one of the most
recognized clinics in the field.
● You’ve become acclaimed for developing the innovative Volume Russian Lips technique. Could you walk us through what makes this technique unique?
The Volume Russian Lips technique I developed may share a name with Dr Garunova’s
method, but my approach is quite different. I’ve fine-tuned my technique over years of hands-on
experience and advanced training early in my career.
In my Masterclass, I teach more than just the technical steps; I focus on the artistry and
attention to detail that brings out a natural, balanced look. My goal is for clients to feel like
they’re seeing an enhanced version of their lips. It’s a blend of skill and intuition that’s made this
technique so popular, and I’m thrilled to share what I’ve learned with others.
● Facial aesthetics is constantly evolving. How do you stay ahead of trends and
continue developing your skills?
For me, staying at the forefront of facial aesthetics is all about combining expertise with integrity.
I’m always learning about new techniques and products, but I approach every treatment with
balance in mind. I believe in enhancing my clients’ natural beauty without going overboard, so
the results look fresh and never excessive. This balanced approach has helped me build trust
with my clients, who know they can count on me for honest advice on what will truly work best
for them.
● What are the other signature techniques or treatments that you specialise in, aside from Volume Russian Lips?
Alongside my signature Volume Russian Lips technique, I also specialise in corrective
treatments that help clients address issues like filler migration, giving them a chance to refresh
and refine past enhancements for a more natural look. Another area where I focus is
anti-wrinkle treatments. These treatments not only soften existing fine lines but also proactively
prevent new ones from forming, helping clients maintain a smoother and more youthful
appearance over time. I also provide tailored consultations to help clients decide on the
treatments that align best with their unique facial features and goals.
● Client satisfaction is key in the beauty industry. How do you ensure that each of your clients feels confident and satisfied with their results?
Client satisfaction is at the heart of my practice, and I ensure it by giving each client the time
and attention they deserve. I always allocate enough time for every appointment, so clients
never feel rushed or unheard. On the day of their appointment, I start with a thorough
consultation to discuss their goals, address any concerns, and carefully assess the areas we’ll
be treating. By doing this I can give them personalised recommendations that align with their
beauty aspirations, ensuring they feel confident in the plan before we begin.
Diversity and Inclusion are as well essential values in my clinic. I believe that beauty should be
accessible and celebrated across all backgrounds and identities, and I approach every client
with respect for their unique features and preferences.
● There are many misconceptions about facial aesthetic treatments. What are some myths that you’d like to debunk?
I could write a whole book on this, but one of the biggest misconceptions is that “all aesthetic
treatments look unnatural or overly dramatic.” In reality, when performed by a skilled,
knowledgeable professional, treatments can be subtle, enhancing your natural beauty rather
than changing it. I always focus on creating balanced, customised results that complement each
client’s unique features.
Another common misconception is that fillers and anti-wrinkle treatments are only suited for
specific ages or certain types of people. The truth is, that these treatments can be tailored to fit
a broad range of needs and goals, from a slight enhancement to a more rejuvenated look.
● What’s next for you? Do you have any exciting projects or developments you’d like to share with us?
I have some exciting plans in the works, but I’ll keep them a secret for now—got to keep a bit of
mystery alive, right?
What I can share is that I’m always challenging myself to bring new ideas to the table, and I
can’t wait to reveal them. Until then, just remember: beauty isn’t about changing who you are;
it’s about celebrating what makes you unique.
Stay tuned—there’s so much more coming!